Frequently asked questions

2A Management is a free campaign-marketing guide for conservative candidates and their teams, covering strategy, campaign technology, AI, predictive data, compliant voter outreach and fundraising technology. It also points campaigns to experts and tools that help them scale.

Most local races are won with a clear message, an early plan and budget, a realistic vote goal, and steady direct voter contact — doors, phones, texts and mail — aimed at the voters most likely to turn out. Data helps you spend time and money on the right households.

Predictive data uses voter files, past turnout and other signals to estimate who is likely to vote and who may be persuadable, so a campaign can target outreach and ads. Predictivedata.org explains how intent data finds people already searching for the issues you run on.

Yes — many campaigns use AI for research, first drafts, analytics and organizing content, with a human reviewing everything that goes out. Some states and ad platforms require disclosures for AI-generated or altered political content, so check the rules where you run.

It depends on how they are sent: the federal TCPA restricts autodialed and prerecorded calls and texts to cell phones without prior consent, while manually sent peer-to-peer texts are treated differently. Rules change and vary, so have an election-law attorney or compliance vendor review your program.

No. 2A Management is educational; campaign finance, disclaimer and communications rules differ for federal, state and local races, so confirm with the FEC, your state election office and an election-law attorney.